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题目材料：
While economic historians have generally given far more attention to male than to female industrial workers in eighteenth-century England, an imbalance that is being corrected by recent studies of female industrial laborers, scholars of the period's consumer revolution have focused on women's crucial role as consumers of mass-produced goods. Cultural historians, for example, have generated an impressive body of work on eighteenth-century women and consumption, studying records of women's purchases of such items as cloth, table linens, and china and showing how women used such items as expressions of their taste and status. However, this attention to women's role in the demand side of England's industrial economy has tended to overshadow the importance of men's role as shoppers. Many historians have taken the view that women were far more likely than men to purchase and to attach emotional significance to consumer goods, finding support for this view in men's wills from the period, which rarely mentioned household consumer items in any detail. Yet, research on eighteenth-century advertising demonstrates that merchants often targeted male consumers, regarding them as important customers, and studies of inventories of eighteenth-century estates have failed to show differences between men's and women's consumer activities.
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